Cremalda Window Display, Palais Royal

ID: 5403 ~ Source: Horydczak photograph collection, Library of Congress ~ Creator: Theodor Horydczak ~ Date: 1920-1950

This file appears in: Finding Style in DC: Navigating DC’s Shopping Scene - Marketing and Advertising: Retailers employed a wide variety of marketing tactics to entice customers inside.

Photograph: this window display at Palais Royal used intricate platforms to showcase products.

This file appears in: Finding Style in DC: Navigating DC’s Shopping Scene - Marketing and Advertising: Retailers employed a wide variety of marketing tactics to entice customers inside.

Finding Style in DC: Navigating DC’s Shopping Scene - Marketing and Advertising: Retailers employed a wide variety of marketing tactics to entice customers inside.

By The DC Historic Sites team

Stores may have boasted new, exciting, and exclusive products, but how did they attract customers to come through their doors? What made their store more special or better than their competitors? The…