Customers at a Sears Catalog Sales counter

ID: 5404 ~ Source: U.S. News & World Report Magazine Photograph Collection, Library of Congress ~ Creator: Warren Leffler ~ Date: 2 April 1958

This file appears in: Finding Style in DC: Navigating DC’s Shopping Scene - Marketing and Advertising: Retailers employed a wide variety of marketing tactics to entice customers inside.

Photograph: customers stand at a Sears Catalog Sales counter. Sales clerks assist them, with various displays and posters advising customers of the best deals available.

This file appears in: Finding Style in DC: Navigating DC’s Shopping Scene - Marketing and Advertising: Retailers employed a wide variety of marketing tactics to entice customers inside.

Finding Style in DC: Navigating DC’s Shopping Scene - Marketing and Advertising: Retailers employed a wide variety of marketing tactics to entice customers inside.

By The DC Historic Sites team

Stores may have boasted new, exciting, and exclusive products, but how did they attract customers to come through their doors? What made their store more special or better than their competitors? The…