Customers at a Sears Catalog Sales counter

ID: 5404 ~ Source: U.S. News & World Report Magazine Photograph Collection, Library of Congress ~ Creator: Warren Leffler ~ Date: 2 April 1958

This file appears in: Finding Style in DC: Navigating DC’s Shopping Scene - Marketing and Advertising

Customers at a Sears Catalog Sales counter

Photograph: customers stand at a Sears Catalog Sales counter. Sales clerks assist them, with various displays and posters advising customers of the best deals available.

This file appears in: Finding Style in DC: Navigating DC’s Shopping Scene - Marketing and Advertising

Finding Style in DC: Navigating DC’s Shopping Scene - Marketing and Advertising

Stores may have boasted new, exciting, and exclusive products, but how did they attract customers to come through their doors? What made their store more special or better than their competitors? The answer lies in how they marketed and advertised…