Woodward & Lothrop Display Window

ID: 5405 ~ Source: National Photo Company Collection, Library of Congress ~ Date: 1910-1920

This file appears in: Finding Style in DC: Navigating DC’s Shopping Scene - Marketing and Advertising

Photograph: this window display, featuring American flags and other products, was common throughout Woodward & Lothrop's existence. Window displays were often thematic and designed around holidays, war efforts, or other important dates.

This file appears in: Finding Style in DC: Navigating DC’s Shopping Scene - Marketing and Advertising

Finding Style in DC: Navigating DC’s Shopping Scene - Marketing and Advertising

Stores may have boasted new, exciting, and exclusive products, but how did they attract customers to come through their doors? What made their store more special or better than their competitors? The answer lies in how they marketed and advertised…