Mrs. Roosevelt Shopping for Christmas at a Department Store

ID: 5406 ~ Source: Harris & Ewing photograph collection, Library of Congress ~ Creator: Harris & Ewing ~ Date: 1934

This file appears in: Finding Style in DC: Navigating DC’s Shopping Scene - Marketing and Advertising: Retailers employed a wide variety of marketing tactics to entice customers inside.

Photograph: among a department store's Christmas display, First Lady Eleanor Roosevelt was photographed with a Santa Claus as she shopped for the holiday season. Department stores served customers from every socioeconomic class, including the president's household.

This file appears in: Finding Style in DC: Navigating DC’s Shopping Scene - Marketing and Advertising: Retailers employed a wide variety of marketing tactics to entice customers inside.

Finding Style in DC: Navigating DC’s Shopping Scene - Marketing and Advertising: Retailers employed a wide variety of marketing tactics to entice customers inside.

By The DC Historic Sites team

Stores may have boasted new, exciting, and exclusive products, but how did they attract customers to come through their doors? What made their store more special or better than their competitors? The…